Our Team

About Our Team

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Nick Roach

President, CEO, Theme UI/UX Designer
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  • Design & UX 50%
  • Web Programming 80%
  • Internet Marketing 10%

Kenny Sing

Lead Graphic Designers
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  • Photoshop 85%
  • After Effects 70%
  • Illustrator 50%

Mitch Skolnik

Community Manager
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  • Customer Happiness 80%
  • Tech Support 30%
  • Community Management 50%

Timely Support

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Innovative Ideas

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Advanced Technology

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Clear Communication

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Recent Blog Posts

Learn from the top thought leaders in the industry.

3 lessons learned from CUNY’s Tow-Knight Entrepreneurial Journalism program

On Sunday I was welcomed back to Auckland by angry grey skies, a howling wind, and “winter” temperatures that would have seemed positively tropical just three months ago. It’s great to be home. No more living out of a suitcase, cooking in a kitchen the size of a closet, or enduring the twice-daily ritual of forcing myself into uncomfortable proximity with total strangers on the subway. My neighbourhood here is impossibly tranquil, save for my dog’s occasional protestations at innocent passers-by. I miss New York terribly though. Its intensity and hustle are hugely motivating. It wills you to keep moving, keep achieving, keep discovering. I’m afraid of losing that momentum, but the change of pace offers the perfect opportunity to reflect on what I learned there. If you have an idea, build it. Two months ago (although it seems like yesterday) I wrote about the process of launching Kitchen Chapters. It had felt like a never-ending battle to get all the different elements in line before putting it out to the world, but forcing myself to do so before it was perfect turned out to be the best thing for it. Once the site was live, the deadlines for story production fell into place and I began to streamline my workflow. I even managed to find time to send out a weekly newsletter, which was well received and did wonders for directing people to the site. Having a living product gave me so much more confidence in my idea. I was showing the site to as many people as I could, getting valuable feedback and a self-populating stream of...

Launching a minimum viable product

“Better 60% done than 100% ready.” My classmate Sneha can frequently be heard uttering this (or the rather more piratical alternative, “F**k it, ship it”) on a Monday evening over coffee and what may just be New York’s best cookies. A small group of my Tow-Knight classmates and I have a regular catch-up at this time where we brainstorm, problem-solve, and keep each other on-track to meet our project goals. There’s also a fair amount of irrelevant discussion about politics and puppies but hey, what would life be without those. This gentle peer pressure was instrumental in helping me launch Kitchen Chapters last week. At this point it’s not much more than a very shiny-looking blog, but the main thing is that because it’s live, I can stop talking in hypotheticals and start getting meaningful feedback, building an audience, and working on the business strategy in earnest. The process went something like this, although it is important to note that most of these steps were happening simultaneously: Begin producing content. Organising, researching and conducting interviews, then writing and editing. Set up a basic site. I chose a free WordPress theme that loosely fit my desired aesthetic without needing extensive customization, which is an unnecessary cost at this stage. Start building an audience. I began to increase activity on my Facebook, Twitter and Pinterest accounts: posting interesting links, participating in live chats. I discovered how time-consuming it is to manage multiple accounts, each of which has a different purpose. Adding to the challenge is the fact that my audience is split between New York and New Zealand, giving me an...

How news organizations are playing the social media game

At the Daily News Innovation Lab, representatives from The New York Times, Mashable, Yahoo! and The Intercept shared a number of useful insights into how each of their four distinct organizations negotiates the murky-yet-essential waters of social media and algorithms.

Recent Projects

Learn from the top thought leaders in the industry.

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